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Although everyone these days has heard of search engine optimization but there are a lot of questions to be answered about it.  Now that traditional marketing options such as Yellow Page advertising are diminishing, online advertising and therefore SEO are getting more prominence. We use popular search engines such as Google, Bing and Yahoo! to market your products and services. Effective search engine marketing means that when a potential customer or client types in keywords matching what you offer they are greeted with your website. More and more customers are using search engines. We use search engine to price shop, to research and even to buy.

There are nearly 2 billion searches done each day. Some of these include searches for your products and services. The important aspects of SEO are as follows:

There are three major components to a website that can help in gaining higher search engine rankings. These components will help in creating a foundation that will help you in reaping rewards in search engine marketing.

1) Your Website Must Be Search Engine Friendly.

A search engine must be able to read your website in order to index it appropriately within search engine results.

2) Your website must be accessible to search engines. If it is not, a search engine cannot index it and that means it will not show up in search engine results, which will detour from search engine marketing attempts.

3) Keyword Research – What Are Your Customers Looking For?

Keyword research is important to search engine marketing, because you need to know what potential customers and clients are looking for. You may think someone is looking for a widget, but perhaps they are looking for a specific titled widget. You want to select keywords that are going to be targeted as well as give you the most best performance for the work that you put into search engine marketing. Keyword research helps you to know your audience and it helps you in reaching them online. So how do you do keyword research? There are four phases to keyword research. They include:

Phase 1: Keyword Discovery

keywords that are related not only to your website, but to your targeted market.

Phase 2: Keyword Analysis

Determine who your competition is online. Who is competing for the keywords that you selected in Phase 1? You also want to see how you are ranking for those keywords as well.

Phase 3: Keyword Selection

You want to base this on who you are trying to target. List out the keywords that you have identified in prior phases. You will use this list within the content of your website.

Phase 4: Keyword Implementation

You want to implement the keywords you have identified in your website. This can be done through A) Natural or organic SEO which means putting codes and keywords in your website pages and headers.  B) Paid Search which means paying for a sponsored ad or campaign for your website to show up or get ranked based on that keyword search.

4) Content…Content…Content

Content is one of the most important things when it comes to search engine marketing. The reason is that  search engines read your site and they are looking for keywords that your potential customer may be looking for. You want to make sure that you have relevant and original content.

It’s important to realize that search engine marketing is not going to happen over night. It takes time and the only way you will know how you are doing is tracking it. You want to make sure that you have website analytics to track where your website visitors are coming from.

CEO is here to assist you with any aspects of your on line marketing campaign. Call us @ 818-501-2281 or email us info@ceocomputers.com.